Privacy Policy

1. Introduction

​This domain name (hereinafter, the “Platform”) is owned by Kult App Private Limited, a company incorporated under the Companies Act, 2013,  and having its registered office at Innov8 SCP -2 8TH Floor Building no 11, Solitaire Corporate Park, Guru Hargovind ji Road Chakala Mumbai - 400093 INDIA (hereinafter referred to as “Kult” or “We” or “Us” which expression shall, unless it be repugnant to the context or meaning thereof, be deemed to include its successors, affiliates, and permitted assigns).

Kult is committed to respecting your online privacy and recognizes your need for appropriate protection and management of any information you share with Kult on the Platform. This privacy policy (“Policy”) explains how Kult will collect, use, share and process information in relation to the services provided on the Platform.

This Policy shall be deemed to be incorporated into the Terms of Service (“Terms”) and shall be read in addition to the Terms. In the event of any conflict between this Policy and the Terms, the interpretation placed by Kult shall be final and binding on you.

Kult, through the Platform, assists the Users (as defined in the Terms) in purchasing of beauty and skin care products, in accordance with the provisions of the Terms.

This Policy is being framed in view of the Information Technology Act, 2000 read with Regulation 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 and Regulation 3 (1) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.

By accepting this Policy, you understand and agree to the collection, use, sharing and processing of personal information as described herein. If you provide Kult with personal information about someone else, you confirm that (a) such information is accurate and up-to-date; (b) such person is aware that you have provided their information; and (c) they consent to both the disclosure and the use/processing of their information in accordance with this Policy. This Policy applies to all the current and former visitors, users and others who access the Platform.

2. Scope

This Policy is an electronic record in the form of an electronic contract formed under the Information Technology Act, 2000 and the rules made thereunder. This Policy does not require any physical, electronic, or digital signature.

This Policy is an electronic record in the form of an electronic contract formed under the Information Technology Act, 2000 and the rules made thereunder. This Policy does not require any physical, electronic, or digital signature.
By accessing or using the Platform or giving us your information or otherwise clicking to accept this Policy, if and when prompted on the Platform, you undertake that you have the capacity to enter into a legally binding contract vide this Policy, which constitutes a legally binding document between you and Kult under applicable law, in particular, the Indian Contract Act, 1872. Kult will collect and process your personal and third-party data carefully, only for the purposes described in this Policy and only to the extent necessary as defined herein and within the scope of the applicable legal regulations. This Policy seeks to ensure that any personal information or third-party information handled by Kult is managed in a way that is ethical, compliant and adheres to best industry practices.

​Please read the terms and conditions of this Policy carefully, before accessing or using the Platform. By accessing or using the Platform including its services or otherwise clicking to accept this Policy, if and when prompted on the Platform, you agree to the terms of this Policy. If you are accepting this Policy on behalf of another person or company or other legal entity, you represent and warrant that you have full authority to bind such person, company or legal entity to these terms.

This Policy describes the types of information Kult collects, why and how Kult uses the information, with whom Kult shares it, and the choices you can make about Kult’s use of the information. This Policy also describes the measures Kult takes to protect the security of the information and how you can contact Kult about its privacy practices.

This Policy describes Kult’s current data protection policies and practices and may be amended/updated from time to time. Kult will notify you at least once in a year, or whenever there is a change in the Policy, by email or by posting a conspicuous notice on the Platform regarding its then applicable data protection policies. The Policy shall come to effect from the date of such update, change or modification. It is recommended that you regularly check this Policy to apprise yourself of any updates. Your continued use of the Platform or provision of data or information thereafter will imply your unconditional acceptance of such updates to this Policy.

3. Consent

By mere use of the Platform, you expressly consent to Kult’s use and disclosure of your Personal Information (as defined below) and third-party information in accordance with this Policy. If you do not agree with the terms of this Policy, please do not use the Platform.  

In case you wish to avail any or all of the services provided by Kult on the Platform, you are required to register on the Platform and thereafter access the Platform using the login credentials provided by you at the time of registration as set out in the Terms (“Login Credentials”). You hereby explicitly agree that your use of the Login Credentials shall be governed by the Terms read with the terms of this Policy.

I agree and consent to receive all communications at the mobile number provided, even if this mobile number is registered under DND/NCPR list under TRAI regulations. And for that purpose, I further authorize the Company to share/disclose the information to any third party service provider or any affiliates, group companies, their authorized agents or third party service providers.

4. Types of Information

Personal Information is defined as any information that relates to a natural person, which, either directly or indirectly, in combination with other information available or likely to be available with a body corporate, is capable of identifying such person.

Personal Information: Personal Information means any information that may be used to identify an individual, including, but not limited to, the first and last names, telephone number, e-mail address, or any other contact information, Users’ date of birth and/or date of anniversary (as the case may be). Kult limits the collection of Personal Information to that which is necessary for its intended purpose.

Non-Personal Information: Non-personal information means information that does not specifically identify an individual, but includes information from you, such as your browser type, the URL of the previous websites you visited, your Internet Service Provider (ISP), operating system and your Internet Protocol (IP) address. Kult may gather any non-personal information regarding how many people visit the Platform, the pages they visit, their IP address, browser types and versions, time zone settings and locations, operating systems, device, connection information, screen resolution, usage statistics, default communication applications and other technology on the devices you use to access the Platform (hereinafter referred to as “Non-Personal Information”). Kult may also collect Non-Personal Information that you voluntarily provide, such as information included in response to a questionnaire, or a survey conducted by Kult.

Usage Information: Usage Information includes without limitation all data and information collected automatically through the Platform (or through the third party analytics service providers), by use and access of the Platform in the nature of system administrative data, statistical and demographic data, and operational information and data generated by or characterizing use of the Platform including without limitation Non-Personal Information, cookies, Platform traffic, time spent on the Platform, number of visits to the Platform and other similar information and behaviour indicating the mode and manner of use of the Platform (hereinafter referred to as the “Usage Information”).

Personal Information, Non-Personal Information and Usage Information hereinafter shall be referred to as “Information”.

5. Collection of Information

Kult may collect information from you when you (a) register on the Platform; (b) update or change personal details in your account; (c) voluntarily participate in campaigns conducted by Kult on the Platform or respond to questionnaires published by Kult on the Platform (if any); (d) voluntarily complete a survey or provide feedback in relation to the services provided on the Platform; and (e) carry out any other transactions on the Platform.

You hereby acknowledge and agree that all Information is provided by you to Kult voluntarily and the Information provided by you is not subject to any undue influence.

Kult may use cookies to monitor the Platform usage including, without limitation, to provide useful features to simplify your experience when you return to the Platform, like remembering your login id and to deliver relevant content based on your preferences, usage patterns and location. You are also required to provide your billing address.

Kult may also collect Non-Personal Information based on your browsing activity and in relation to your use or access to the Platform like your Internet Protocol (IP) address, your operating system, your prior search results etc

​Information collected by Kult from a particular browser or device may be used with another computer or device that is linked to the browser or device on which such information was collected.

6. Use of Information

Kult uses the Information you provide to (a) manage your account; (b) fulfil your requests for the services offered on the Platform; (c) respond to your inquiries about its offerings and the transactions carried out on the Platform; (d) provide you with information about products and services available on the Platform and offer you other products and services that Kult believes may be of interest to you; (e) resolve any glitches on the Platform including addressing any technical problems; (f) improve the services and content on the Platform and your experience of navigating through the Platform and carrying out transactions on the Platform and; (f) manage Kult’s relationship with you.

Kult may use the Information to monitor your use of the services and may review and analyse the Information provided by you to provide you with customized services.

Kult may use your Non-Personal Information or Usage Information for internal business purposes, such as data analysis, research, developing new products and/or features, enhancing and improving existing products and services and identifying usage trends.

Subject to and in accordance with applicable laws, Kult has the right to use your Information for the purpose of conducting promotional/marketing related activities on the Platform, including but not limited to, using your Personal Information for making posters/banners to promote Kult’s services.

When you send an email message or otherwise contact Kult through the Platform, Kult may use the Information provided by you to respond to your communication by way of messages on the Platform, Short Message Service (SMS), Whatsapp messages, email or any other communication channels that Kult may deem fit. Kult may also archive such Information and/or use it for future communications with you to inform you regarding updates, newsletters, offers, new services and promotions.

7. Information Sharing

Kult maintains your Information in electronic form on its servers. The Information is made accessible to employees, agents or partners and third-parties only on a need-to-know basis.

Kult does not rent, sell, or share Information with other people or with other non-affiliated entities, except with your consent or to provide services you have requested for or under the following circumstances:

​Kult may share Information with Kult’s employees to contact you via email, phone, or otherwise for the provision of services being availed by you on the Platform.

Kult may engage third party vendors and/or contractors, to perform certain support services, who may have limited access to Information.

Kult may share Information with government authorities in response to subpoenas, court orders, or other legal processes to establish or exercise legal rights; to defend against legal claims; or as otherwise required by law. This may be done in response to a law enforcement agency's request.

8. Third Party Service Providers

Kult may engage third party vendors and/or contractors to perform certain support services, including, without limitation, fulfilment of your service requests, software maintenance services, advertising and marketing services, web hosting services and such other related services which are required by Kult to provide its services efficiently. These third parties may have limited access to Information. If they do, this limited access is provided so that they may perform these tasks for Kult and they are not authorized by Kult to otherwise use or disclose Information, except to the extent required by law. Kult does not make any representations concerning the privacy practices or policies or terms of use of such websites/apps, nor does it control or guarantee the accuracy, integrity, or quality of the information, data, text, software, music, sound, photographs, graphics, videos, messages or other materials available on such websites/apps. The inclusion or exclusion does not imply any endorsement by Kult of the website/app, the website/app's provider, or the information on such websites.

The Platform may contain links and interactive functionality interacting with the websites of third parties. Kult is not responsible for and has no liability for the functionality, actions, inactions, privacy settings, privacy policies, terms, or content of any such websites. Before enabling any sharing functions to communicate with any such websites or otherwise visiting any such websites, Kult strongly recommends that you review and understand the terms and conditions, privacy policies, settings, and information-sharing functions of each such third-party website.

9. Disclosure to Acquirers

Kult may disclose and/or transfer Information to an investor, acquirer, assignee or other successor entity in connection with a sale, merger, or reorganization of all or substantially all of Kult’s equity, business or assets.

10. Control over your Personal Information

You have the right to withdraw your consent at any point, provided such withdrawal of the consent is intimated to Kult in writing through an email at [email protected] requesting the same. If you at any time wish to rectify your Personal Information, you may write to Kult as per paragraph 11 of this Policy.

Once you withdraw your consent to share the Personal Information collected by Kult, Kult shall have the option not to fulfil the purposes for which the said Personal Information was sought and Kult may restrict you from using the services on the Platform and/or the Platform itself.

​If you wish to delete your account, and thereby discontinue using the services provided by Kult on the Platform, you may do so at any time, in accordance with the Terms. In other cases, you may discontinue using the services provided by Kult.

11. Rectification/Correction OF Personal Information

You shall have the right to review your Personal Information submitted by you on the Platform and to modify or delete any Personal Information provided by you directly on the Platform. You hereby understand that any such modification or deletion may affect your ability to use the Platform. Further, it may affect Kult’s ability to provide its services to you.

Kult reserves the right to verify and authenticate your identity and your account Information and/or payment Information in order to ensure accurate delivery of services. Access to or correction, updating or deletion of your Personal Information may be denied or limited by Kult if it would violate another person’s rights and/or is not otherwise permitted by applicable law.

​If you need to update or correct your or your Users’ Personal Information that Kult may have collected to offer you services including, personalized services and offers, you may send updates and corrections to Kult through designated customer support channels as email at [email protected] citing the reason for such rectification of Personal Information. Kult will take all reasonable efforts to incorporate the changes within a reasonable period of time, any such correction will be subject to the validations, necessary documents etc. as per requirement.

12. Term of Storage of Personal Information

Kult shall store your Personal Information at least for such period as may be required and permitted by law or for a period necessary to satisfy the purpose for which the Personal Information has been collected. These periods vary depending on the nature of the information and your interactions with Kult.

You agree that you will not submit any false information or any illegal or damaging content to the Platform.

Kult reserves the right to terminate access to or the ability to interact with the Platform in response to any concerns Kult may have about false, illegal, or damaging content, or for any other reason, in its sole discretion.

13. Cookies

Kult uses cookies and/or other tracking technologies to distinguish you from other users of the services and to remember your preferences on the Platform. This helps Kult to provide you with a good experience when you use the services on the Platform and also allows Kult to improve such services. Cookies are text files Kult places in your mobile phone, tablet or other devices to store your preferences. Cookies, by themselves, do not tell Kult your e-mail address or other personally identifiable information unless you choose to provide this information to Kult by, for example, registering on the Platform. They are designed to hold a marginal amount of data specific to a particular user. However, once you choose to furnish the Platform with personally identifiable information, this information may be linked to the data stored in the cookie. Kult uses cookies to understand Platform usage and to improve the content and offerings on the Platform. For example, Kult may use cookies to personalize your experience on the Platform (e.g., to recognize you by name when you return to the Platform) and save your password in password-protected areas. Kult may also use cookies to offer you products, programs, or services. Cookies may be placed on the Platform by third-parties as well, the use of which Kult does not control.

Session cookies are automatically deleted from your hard drive once a session ends, and most cookies are session cookies. You may decline the cookies, however, if you decline the cookies, you may be unable to use certain features on the Platform and you may be required to re-enter your password frequently. You may opt to leave the cookie turned on.

14. Protection of information

Kult has taken adequate measures to protect the security of Information and to ensure that your choices for its intended use are honoured. Kult takes robust precautions to protect your data from loss, misuse, unauthorized access or disclosure, alteration, or destruction

Kult considers the confidentiality and security of your information to be of utmost importance. It therefore uses industry standards, and physical, technical and administrative security measures to keep Information confidential and secure and Kult will not share your Information with third parties, except as otherwise provided in this Policy. Please be advised that, however, while Kult strives to protect Information and privacy, Kult cannot guarantee or warranty its absolute security when Information is transmitted over the internet into the Platform. Kult will periodically evaluate this necessity considering your privacy and our relation while keeping the applicable legislation in mind.

Access to your account on the Platform is via your Login Credentials, which are password, protected and this helps to secure your account information. You are solely responsible for maintaining the confidentiality of your Login Credentials. To ensure safety of your Information, you are advised against sharing your Login Credentials with anyone. If you suspect any unauthorized use of your account, you must immediately notify Kult. You shall be liable to indemnify Kult for any loss suffered by Kult due to such unauthorized use of your account.

​For any loss or theft of Information, due to unauthorized access to your device through which you use the Platform or other reasons solely attributable to you, Kult shall not be held liable or responsible under any circumstance whatsoever. Further, Kult shall not be responsible for any breach of security or for any actions of any third parties or events that are beyond Kult’s reasonable control including but not limited to acts of government, computer hacking, unauthorised access to computer data and storage device, computer crashes, breach of security and encryption, poor quality of Internet service or telephone service of the user, etc.

15. Minor & Usage on behalf of another person

Kult does not intend to attract anyone under the relevant age of consent to enter into binding legal contracts under the laws of their respective jurisdictions. Kult does not intentionally or knowingly collect Personal Information through the Platform from anyone under that age. Kult encourages parents and guardians to be involved in the online activities of minor to ensure that no Personal Information is collected from a minor without their prior consent. If you are using the Platform on behalf of someone else, including but not limited to, on behalf of your minor child/children/employer, you represent and warrant that you are authorised by such person to accept this Policy on their behalf and to consent on behalf of such person to Kult’s use of such person’s Personal Information as described in this Policy.

16. Limitation of Liability

Kult shall not be liable to you for any loss of profit, production, anticipated savings, goodwill or business opportunities or any type of direct or indirect, incidental, economic, compensatory, punitive, exemplary or consequential losses arising out of performance or non-performance of its obligations under this Policy.

Kult is not responsible for any actions or inactions of any third parties that receive your Information.

Notwithstanding anything contained in this Policy or elsewhere, Kult shall not be held responsible for any loss, damage or misuse of your Information, if such loss, damage or misuse is attributable to a Force Majeure Event. The term “Force Majeure Event” shall mean any event that is beyond Kult’s reasonable control and shall include, without limitation, sabotage, fire, flood, explosion, acts of God, civil commotion, strikes, lockouts or industrial action of any kind, riots, insurrection, war, acts of government, computer hacking, civil disturbances, unauthorised access to computer data and storage device, computer crashes, breach of security and encryption, pandemic or national/state lockdown due to any reason and any other similar events not within Kult’s control and which Kult is not able to overcome.

17. Opt-out

Once you register as a user on the Platform, you may receive communication, including but not limited to messages on the Platform, Short Message Service (SMS), phone calls from Kult on the registered mobile number, e-mails on your registered e-mail address, digital communications etc. These messages, e-mails and calls could relate to your registration, transactions that you carry out through the Platform and promotions that are undertaken by Kult. You have the option to 'opt-out' of all newsletters and other general promotional email  marketing communications from Kult by way of links provided at the bottom of  mailers or by contacting the customer support team In any such event the transactional and service communication will continue. Kult respects your privacy and in the event that you choose to not receive such mailers, Kult shall take all adequate steps to remove you from such lists. However, you will not be able to opt-out of receiving administrative messages, customer service responses or other transactional communications.

18. Governing law and dispute resolution

This Policy shall be governed by and interpreted and construed in accordance with the laws of India. The place of jurisdiction shall exclusively be in Mumbai, Maharashtra. In the event of any dispute arising out of this Policy the same shall be settled by a binding arbitration conducted by a sole arbitrator, appointed jointly by both parties and governed by the Arbitration and Conciliation Act, 1996. The venue and seat of arbitration shall be Mumbai, Maharashtra.

18. Grievance Redressal Mechanism

In accordance with the Information Technology Act, 2000 and Rules made thereunder, the name and contact details of the Grievance Officer are provided below:

Name: Grievance Officer Kult

Email: [email protected]

For registering your complaint, please write to the Grievance Officer at the above-mentioned email address in relation to any violation of the Policy or the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. The Grievance Officer shall redress the complaint in accordance with the provisions of the Information Technology Act, 2000 and Rules made thereunder.

19. Contact Information

If you have questions or concerns about this Policy, please contact Kult on:

Email ID: [email protected]

Phone: +91 9987991000

Contact Days: All Days, 9 AM to 11 PM