"The obvious thing this immediately does is hydrate the crap out of your skin. Hydration is really the main thing behind that glowy “glass skin” look, and I think this is why this product keeps going viral – it just gives so much instant gratification!"

Dr. Michelle Wong

Cosmetic Chemist

"Snail mucin is made up of at least 6 different proteins. You're going to have several benefits all at once - mild smoothening and retexturization, increased hydration levels, boosted collagen and elastin over time, and minimized inflammation."

Dr. Shereene Idris

Dermat

"The BHA Exfoliant exquisitely improves my skin texture, unclogs pores, minimises bumps and breakouts, and increases hydration. It has been my favourite Paula’s Choice for almost 20 years!"

Paula Begoun

Founder of Paula's Choice

"I've been using this exfoliant twice or three times a week, for over a year, and I have seen a huge improvement in my skin. I recommend it to all of my friends. My skin feels brighter, clearer and more unclogged than it has been in years. "

Georgia Brown

Shopping Writer at Glamour

"It only took a week for my skin to appear clearer, brighter, and considerably more even in tone and texture. My make-up free days are spent feeling considerably less self conscious - and I absolutely call that a victory."

Rachel Martin

Beauty Editor at Glamour

"Whisper the words ‘Paula’s Choice BHA’ into a room full of beauty editors, experts or facialists, and you’ll be met with approving nods across the board. Everyone loves it."

Roberta Schroeder

Senior ECommerce Editor, Luxury

"It's a really nice product to use especially if you're acne prone, have oily skin, and really want to improve the appearance of your pores and the overall texture and skin tone."

Dr. Jenny Liu

Dermat

"If you're uneasy about dark lipstick, this classic is a perfect baby step: It's not too deep or dramatic, it works on nearly everybody, and the results are shiny and gorgeous."

Gabi Thorne

Editorial Assistant at Allure

"During the day, I apply lip balm, then layer Black Honey immediately on top, creating a natural and glossy finish — for a my-lips-but-better look. For the perfect night-out lip, I apply it on dry lips for a bolder color payoff and a satiny finish."

Shannon Stubbs

Beauty Writer at Byrdie

"There’s a reason this lipstick is a beauty hall of famer: It imbues your lips with a natural, glossy red tint that makes you look like you were feasting on a handful of cherries and the juice just so happened to dye your lips red."

Venus Wong

Senior Beauty Writer for Refinery29

"We’ve always felt baking is one of the BIGGEST game changers for anyone’s makeup routine, but so many people are scared to try, which is why we wanted to make baking foolproof!"

Huda Kattan

Founder of Huda Beauty

"I'm obsessed. I think more people are obsessed with this online than anything I've seen. "

Bella Hadid

Model

"I adore the rosy glow it adds to my cheeks, and it absorbs oil perfectly in the summer. It has a light and gentle application that never disturbs or smears my makeup, and keeps it in place all day long. Plus, the scent is lovely.[shade: Cherry Blossom]"

Lexi Herrick

Senior Director of Audience at Allure

"I have never met anyone who didn't like this sunscreen. Zero white cast, no stickiness, SPF 50 with UVA protection"

Dr. Garekar

Dermat

"It has been my long-time favourite (I wore it at my wedding, and gave them out as wedding favours). The SPF has been certified by 2 separate labs in Korea and Spain - one of the ways I recommended for getting a reliable SPF rating."

Dr. Michelle Wong

Cosmetic Chemist

"It's an absolute staple in my red-carpet kit. I have yet to find another foundation that delivers everything I need and yet to find a skin tone I can't match with Studio Fix. All hail this hero formula."

Carly Utting

Celebrity Makeup Artist

"It wore incredibly well, definitely a long-lasting foundation in my books... This is definitely staying in my make-up rotation."

Tori Crowther

Beauty Journalist

"This is the ideal palette for the everyday eyeshadow wearer. The muted tones offer a capsule-wardrobe style palette of complementary colours, making for a very wearable and versatile collection."

Jen Garside

Audience Growth Manager at Glamour UK

"There's something extremely special about it's finish. It moisturizes and leaves beautiful glow, but never looks greasy. I like to use it with a cotton swab to clean up any eye makeup residue for a clean canvas before foundation and concealer."

Carissa Ferreri

Celebrity Makeup Artist

"The moisturiser of choice of make-up artists across the globe. I spotted this in the kit of pretty much every MUA backstage at most fashion weeks. No matter what condition the models' skin is in, Embryolisse manages to diffuse any irritation and redness.""

Katie Thomas

Senior Beauty Editor at Marie Claire UK

"You massage it in, and the skin takes on a beautiful tone without looking greasy."

Rafael Pita

Makeup Artist

"Every makeup artist I know is obsessed with this cream—and so am I. You can use it on your hands, your face, as a base for makeup, and even as a remover at the end of the day. It's a true multitasker that's actually worth the hype."

Kayla A. Greaves

Journalist & Beauty Expert

"The best make-up remover. It's unscented, doesn't dry your skin or sting, and gets rid of all your make-up with a few swipes. You're left with soft, clean skin. "

Gwyneth Paltrow

Actress

"This is by far the best make up remover I have ever used. I also call it a PRE WASH, to get the pollutants off your face before you cleanse. Do not skip this step. It's like water. It doesn't sting and is an old favorite of the fashion and beauty world."

Drew Barrymore

Actress

"When I was a teenager, I suffered from serious skin problems, which had a big impact on me. Taking care of my skin is essential, and this has been by my side every day for as long as I can remember – I use it to remove my make-up every single day."

Victoria Beckham

Fashion designer & Singer

"A staple in my kit for over twenty years. I use it to clean and prep my clients' skin before applying make-up, remove eyeshadow residue, sharpen up eyeliner to achieve that perfect flick. I keep it in the fridge for added cooling after a day in the sun."

Kelly Cornwell

Beauty Director & Makeup Artist

"Products that make my life easier win me over instantly, and this does just that. It makes taking off my makeup at the end of the day less of a chore and leaves me with skin that feels thoroughly cleansed and looks healthy."

Olivia Hancock

Senior Editor at Byrdie

"It’s not magic, but it might as well be. Pros love it because it quickly removes and helps touch up makeup. One pro secret is putting the micellar water on a cotton swab and using it to clean up eye and lip liner for sharp, neat lines."

Chinea Rodriguez

Beauty Writer

"I tried it after seeing it backstage at London Fashion Week, and have been hooked ever since. When I’m not wearing make-up I’ll use it as my main cleanser in the evening. I also like to sweep it over my face after clay masks, just to remove any residue."

Lisa Niven-Phillips

Beauty and Lifestyle Editor

"The answer to my prayers. It's non-greasy (the texture is like water) and yet dissolves even my most stubborn makeup. If I'm attempting a cat eye or red lip, a small dot of this potion on a cotton swap can get me the razor-sharp edges I'm looking for. "

Tatjana Freund for Elle

Fashion & Luxury Commerce Editor

"This product effectively and efficiently breaks up makeup and cleanses the skin from impurities and pollution without stripping it. It simultaneously soothes the skin, is unfragranced, and is compatible for sensitive skin."

Dr. Mona Seresht

Dermat

"I always take off my makeup with Bioderma. "

Emily Ratajkowski

Model & Actress

"This is what I use the most. It's so effective. It's instant comfort for very dehydrated skin, but it's also that immediate plumper - it makes your skin so bouncy. I love this formula so much."

Renée @gothamista

Skincare Content Creator

"She is thick. A serum-level thickness. If you want something that will replenish your moisture and hydration quickly and fuss-free, this is amazing. Literally just apply this and moisturiser, and you're going to feel plump and hydrated."

Tina Tanaka Harris

Beauty Content Creator

"It's one of those cult-classic Japanese products that gets a lot of love. I've been using it every single day. I really enjoy the balance and comfort it brings to my skin. It plumps, helps holds hydration, and the urea has been keeping my skin strong."

Kelly Driscoll

Skincare Creator

"A cult classic, a cult favorite, an icon within Korean skincare. These brought pimple patches mainstream. It forms a protective layer over any kinds of spot or irritation, and really does work magic overnight."

James Welsh

Skincare Creator

"I love this one, especially because it has various different sizes to pick from to best match the size of your pimple."

Dr. Jenny Liu

Dermat

"Leaves my sensitive skin bright, smooth, and never stripped. I noticed a significant improvement in my skin immediately. All of the flakes on my skin's surface were gone, and my complexion looked visibly brighter, smoother, and less irritated, too."

Kaleigh Fasanella

Beauty and Wellness Writer

"This cleanser has become a fast favorite in my morning routine. It's packed with good-for-your-skin ingredients, it isn't drying in the slightest and removes all my makeup, even all 18 coats of mascara. "

Lindsey Metrus

VP of Commerce at Byrdie

"This multipurpose spray refreshes the skin and gives makeup a pearlescent glow—not to mention it’s been a classic setting spray amongst beauty lovers since the dawn of YouTube makeup tutorials."

Kiana Murden

Senior Beauty Shopping Writer at Vogue

"The skin looks absolutely flawless. I'm really happy with the concealer. It blended out great, I'm happy with the coverage. It's definitely a go for me."

Jackie Aina

Beauty Content Creator

"It’s a product I have really enjoyed using for years now. It’s versatile, and I use it throughout my entire day. I keep a bottle near me almost all the time; you can find it by my bed, in my car, in my gym bag, in my fridge, and in my beauty cabinet."

Rosie Huntington-Whiteley

Model & Actress

"Out of all the sunscreens I’ve tried, this is my most repurchased one! It glides and melts into my skin so quickly leaving no white cast and after drying there is no dreaded sunscreen pilling either! My holy grail!"

Jas Sodhi

Beauty Creator

"I've got brown hyperpigmentation all around my eyelid and under-eye, I know a lot of other girls with the same problem. It was such a pain to cover up until I found this. Even on days when I'm not using makeup, I just put this on and it looks so natural."

Hala

Beauty Content Creator

"Like a filter for your dark circles, this magic eraser naturally colour corrects and offsets the darkness, and brightens the whole area by using reflective pigments that cleverly bounce the light out. It looks light and natural, unlike heavier cover-ups."

Sabine Wiesel

Beauty Editor

"THIS IS PERFECTION! One of my most beloved and reliable lip pencils, I have gone through many over the last decade. It STAYS ON! I use this to over line my top lip and it looks very natural—almost acting like a lip contour. She is a staple in my routine!"

Seerat Saini

Creator

"For the perfect brow, the most important step is using the Brow Freeze. I've been through containers of this stuff."

Leilani Green

Beauty Content Creator

"My brows looked the best they had in years. The whole process only takes about 30 seconds. Since first trying it, not a day has gone by where I haven’t reached for Brow Freeze, even when I’m not wearing any other makeup."

Shannon Lawler

Beauty Director at Who What Wear UK

"A great everyday hydrator for anyone with normal to oily or combo skin who wants lightweight moisture."

Dr. Jessie Cheung

Dermatologist

"Because it’s formulated with hyaluronic acid, a humectant that draws in moisture, it helps plump the skin, which is especially helpful for aging or mature skin."

Dr. Sheila Farhang, MD

Dermatologist & Skin Cancer Surgeon

"This has been my favorite for years! I love that it contains hyaluronic acid to increase water content in the skin leaving the skin hydrated and dewy. It also contains dimethicone and glycerin to protect the skin's moisture content. "

Dr. Leela Athalye

Dermat

"This left my skin feeling instantly soothed, but what shocked me was how quickly it became undetectable. It’s great for people who like to layer products, as it sinks in quickly and allows for seamless makeup, SPF, and other product applications."

Alyssa Brascia

Associate Beauty Editor, Who What Wear

"This product instantly quenches this skin and boosts hydration without leaving any greasy residue. I believe everyone's skin can thrive with this product. The gel texture glides effortlessly on the skin and leaves it looking smooth and supple all day."

Dr. Mona Seresht

Dermat

"I recommend this no-frills, gentle cleaners to multiple patients every single day. Formulated with hydrating glycerin, vitamin B5, and niacinamide, it's perfect for sensitive skin, post-procedure skin, and helps to soothe and preserve the skin barrier."

Dr. Mona Seresht

Dermat

"I own a lot of fancy skincare products but what I always come back to when my skin feels irritated or my moisture barrier feels compromised is this gentle skin cleanser by Cetaphil, it's the perfect reset for my skin."

Sunia

Digital Creator

"This is for you if you have pigmentation and dullness. "

Dr. Garekar

Dermat

"My skin isn't afraid to break out. I will use about 4 drops of the Active Serum, which I really really love. It's really light, it feels like water. "

Kristen Bell

Actress

"Three celebrity facialists advised that I add this to my routine, and it's maybe been the best thing to ever happen to my acne-prone skin. It's made the biggest difference in the texture of my skin and its overall clarity."

Erin Jahns

Beauty Director at Who What Wear

"An OG in the world of lip plumpers, this gloss truly brings the heat with its intense tingling sensation. The plumping effect is long-lasting, so once the gloss absorbs you can layer your favorite lip liner and lipstick. Your lips will stay plump all day."

Iman Balagam

Beauty Editor

"This little stick is absolute gold for anyone with dark circles who can't be effed applying full-coverage concealer. It's fast, fool-proof and takes me from corpse to functioning human in less than 30 seconds. Not even my morning coffee can do that."

Amy Clark

Senior Beauty Editor at Adore Beauty

"Not only does it create an even base for my makeup, but it also extends the life of my makeup while I’m out and about. Even if I decide to go without makeup, it leaves me with a matte finish. I refuse to start my makeup routine with anything else."

Jailynn Taylor

Fashion & Beauty Editor & Brand Consultant