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SIZE
Target Skin Goals
Correct uneven skin
8.1
Brightening
8.1
Spot correction
7.2
Highlights
Fast Absorption
Beginner-friendly
This serum’s like a secret agent tackling dark spots undercover—alpha arbutin zaps pigmentation while hyaluronic acid keeps things plump and chill. Lightweight, no fuss, just consistent enough to actually show up for your skin. Not magic, just solid science that’s easy to stick with.
How to
Smooth onto damp skin after cleansing and toning, layer with gentle hydrators but avoid acids or retinol in th...
Key Ingredients
Arbutin
A skin brightener that throws shade on dark spots, uneven skin, and under-eye shadows.
Niacinamide
This MVP lends your barrier a hand, by helping it produce less sebum and smoothen out any skin texture.
Liquorice
Much like the candy, it is sweet on skin soothing but bitter to acne marks, uneven skin and dark circles.
Formulated Without
SLS, Parabens, Phthalates
Good to know
Vegan
Cruelty free
About Brand
Skincare with no nasties
India’s first 100% vegan beauty brand, Plum is all goodness and no nasties. Their skincare is formulated with ...